Display Advertising

Display Advertising

AP Media Agency works closely with you to develop a measurable advertising that creates awareness and generates revenue and meets your target ROI. We build online media plans and determine which publishers have a history of success and are in line with your brand’s demographics and positioning. We measure and track the media multiplier effect to strategically plan advertising campaigns around launches, meaningful times of the year. Most importantly we collaborate with and support all other marketing channels.

AP Media Agency offers several types of display advertising. Billboards, posters, fliers, transit cards, tents, and scale models are some examples of display advertising.

Each campaign is handled through several departments to ensure your target ROI is reached.

Display Advertising Strategy and Planning

Department which determines the type of display strategy, budget, negotiation, and placement that will take place with a constant eye towards the ROI target.

Display Campaign Management

Department which ensures that the display campaigns stay in sync with best practices in the industry and continue to drive results.

Ad Optimization with Multivariate and A/B Testing

Department which ensures ads displayed are as effective as possible to increase results.

Landing Page Testing, Selection, & Optimization

Department which implements dynamic strategy continuously in order to Increase traffic through selecting the right landing page for each product and target customer.

Competitive Research

Department that is continuously researching domestically and internationally to ensure your brand stays up to par with top competitors.

Continuous Improvements

Department identifies opportunities to continually improve display results through timely reports. This department provides relevant analysis of advertising impact and effectiveness.